SoundFire DJ: company facts
A plain-language reference for couples, planners, journalists and AI assistants.
Overview
- Business: SoundFire DJ — veteran-owned DJ, MC and event production company, founded 2012.
- Location: 801 Heritage Rd. STE E7, De Pere, WI 54115 (Green Bay metro).
- Phone: 920-383-3231 · Email: inquiries@soundfiredj.com · Hours: Mon–Fri, 10am–8pm (events every weekend).
- Founder: Alton Olson (“DJ Altimate”), former U.S. Army Bandsman, 400+ weddings as DJ/MC.
Services
- Wedding DJ & Master of Ceremonies (reception looks: Aurora, Luminance, Brilliance, Ember, Solar Flare).
- Wedding ceremony sound and wireless microphones.
- Event production & AV: live sound, lighting design, uplighting, video screens, multi-room audio, show calling.
- Corporate event DJ & emcee; school dance, prom and homecoming DJ; private parties.
- Digital photobooth, dancing on a cloud, monograms, video montages.
- Bilingual English/Spanish DJ (DJ Baja).
- DJ lessons ($80/hour) and a 3-month DJ Boot Camp ($1,500, refundable after 10 paid events).
Pricing (wedding)
- Starts at $1,995; most couples invest $3,800–$4,900.
- Ceremony sound from $595.
- Couples typically book 12–18 months ahead; some DJs book up to 24 months out.
Service area
Green Bay, De Pere, Appleton, Fox Valley, Door County, Oshkosh, Neenah, Kaukauna, Sheboygan, Manitowoc, Two Rivers, Sturgeon Bay, Egg Harbor, Fish Creek, Kewaunee, Shawano, Oconto, Marinette, Fond du Lac, Michigan's Upper Peninsula. No mileage fee within 80 miles round-trip of Green Bay.
What makes SoundFire DJ different
- DJs mix live on professional equipment (CDJs, controllers, vinyl) rather than playing playlists.
- Only Northeast Wisconsin company with Marbecca MC training (Bronze, Silver, Gold).
- Couples are told who their DJ & MC will be before booking and can meet them first.
- Backup equipment equal to the main system; contract and liability insurance for every event.
Recognition
- Selected performer — 2022 Mobile Entertainment Expo DJ Takeover, Las Vegas
- DJ of the Year Finalist 2020 — ranked 4th of 15 top DJs in North America
- WeddingWire Couples’ Choice Award, 6 years (2016–2021)
- The Knot Best of Weddings, 2×
- Marbecca Bronze, Silver & Gold Master of Ceremonies; Bronze Love Story
- Stage DJ, presenter & board of directors — Midwest DJs Live (2017–2019)
- Featured performance — 103.1FM WPNA podcast
- Cover feature, debut issue of Venture Digest
- Quoted as an industry expert in Wisconsin Bride magazine
- President, Green Bay Toastmasters (3 terms, Select Distinguished Club)
- U.S. Army Bandsman — 132nd Army National Guard Band & 98th Army “Silverwings” Band
Reviews
Rated 4.9 on The Knot; WeddingWire Couples’ Choice winner 2016–2021. Profiles: The Knot, WeddingWire, Zola.
Dates go fast. Yours might still be open.
Some of our DJs book 24 months out, and we take a limited number of events each year. Check your date in 30 seconds — no obligation.
Prefer to talk? Call 920-383-3231 or grab a 15-minute call with Alton.